Wool

Wool · Brand Identity

Alex Hunting Studio delivers a comprehensive brand identity for home goods and interior lighting brand, Wool. The design system centers on a minimalist aesthetic, utilizing a rich, dark green color palette and tactile paper stocks to establish a premium market presence. Key executions include custom packaging featuring intricate emboss and deboss techniques, structured business stationery, and a clean, grid-based e-commerce interface. By integrating sophisticated typography with natural light product photography, the studio balances functional corporate standards with a refined, artisanal look across both physical and digital touchpoints.