Wool

May 2023

Alex Hunting Studio developed the comprehensive brand identity for Wool, a project spanning custom packaging design, e-commerce web development, and stationery systems. The visual language leans into a refined, minimalist aesthetic, characterising the brand through a neutral palette and consistent use of high-end tactile materials. The project incorporates sophisticated emboss and deboss typography to establish a premium feel across various touchpoints, from dark green rigid boxes to textured stationery. The digital implementation focuses on a clean e-commerce interface, using structured grid layouts and editorial product photography to showcase home goods and lighting fixtures. Executing across both physical and digital media, the work maintains a focus on material texture and minimalist composition. The design strategy integrates natural light and earthy tones to ground the brand, resulting in a cohesive identity that emphasizes clarity and modern, clean graphic design principles.

Clean, Commercial, Minimalist, Horizontal

Typography, Emboss & Deboss

Advertising Campaign