Wild Thingz

Wild Thingz · Brand Identity

Wild Thingz engaged How&How to develop a comprehensive brand identity for their plant-based confectionery line. The project establishes a distinct visual language centered on a playful, carnivorous plant mascot, anchoring the brand in a bold graphic aesthetic that balances dark, moody tones with vibrant neon accents. The identity system utilizes sharp, serif typography and vector-style character animation to convey a punk-inspired ethos. From outdoor billboards and retail packaging to digital motion graphics, the design features a clean, minimalist approach that highlights the product's natural ingredients while maintaining a cheeky, high-contrast personality across all touchpoints.