Wendy's
Wendy's fast food commercials, cultural campaigns and live-action brand films
Featured Wendy's projects
This week's top Wendy's projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Wendy's · Fries Trailer
Wendy's Fries Trailer campaign captures a quiet, atmospheric moment at a fast-food drive-thru. Set against the backdrop of dusk, the narrative-driven spot focuses on the interplay of amber light and rain-slicked asphalt to evoke a classic late-night experience. The production by GREATERGOOD utilizes a cinematic aesthetic, leaning into a warm color palette and live-action techniques to build the scene. The film highlights the surroundings of the restaurant, framing the drive-thru experience through a moody, grounded lens.
Wendy's · Greatest Dunk of All Time
Wendy's channels high-energy competition in this sports-focused commercial, titled Greatest Dunk of All Time. The project leans into a raw, athletic aesthetic, capturing a basketball game on an outdoor court with a focus on dynamic player motion and the surrounding crowd. Produced by VML US, the film utilizes live-action technique and natural light to maintain a grounded, authentic atmosphere. The imagery prioritizes fast-paced camerawork to emphasize the intensity of the play within the sports and gaming industry.
Wendy's · Sweeps Dunk
Wendy's channels an energetic atmosphere in this commercial project, 'Sweeps Dunk.' The film captures a moment on an outdoor basketball court where a man dips french fries into a dessert, drawing an enthusiastic reaction from the surrounding crowd. Produced by VML US, the project utilizes live-action techniques to emphasize the playful nature of the interaction. The execution relies on natural daylight to highlight the blue court setting and the candid energy of the spectators.
Wendy's · Sweeps Alley Oop
Wendy's channels an energetic atmosphere in the 'Sweeps Alley Oop' commercial, a live-action spot directed by Visie Admin. The production features a series of sequences set on an outdoor basketball court, drawing focus to the interaction between game-day activity and the brand's menu items. The film utilizes natural light and horizontal framing to capture the action. VML US provided the creative direction for this fast food campaign, which highlights basketball play alongside the consumption of branded fries and Frosty beverages.
Wendy's · Misfortune Awaits
Wendy’s latest commercial spot, Misfortune Awaits, presents a suspenseful narrative centered on a rainy, nocturnal encounter outside a roadside restaurant. The film leans into a moody, cinematic aesthetic, utilizing stark shadows and cool blue tones to frame the arrival of a vintage automobile. The production features a distinctive visual rhythm, highlighted by a sequence involving a typewriter and a mysterious disembodied hand. This work was developed in collaboration with VML Global and Magna Studios, with additional contributions from Blacksmith, Work Editorial, Twenty Below Music, and 750mph.
Wendy's · Re-Grade
Wendy’s presents Re-Grade, a digital campaign spot that sees Lisa Barlow leading a whimsical, high-energy Bestie Bootcamp. Set within a pine-heavy forest, the film leans into a cinematic, live-action technique with warm, golden-hour lighting that frames the comedic interaction between Barlow and her campers. Produced by NuContext Creative, the project blends the fast-food environment with a structured outdoor challenge, featuring props like coiled rope and burgers. The production maintains a narrative focus, balancing the brand’s presence with the distinct persona of its host across the horizontal, 16:9 format.
Wendy's, Bravo · Bestie Bootcamp
Wendy's and Bravo partner for the Bestie Bootcamp campaign, a humorous promotional spot set within a woodland forest clearing. The narrative features a camp leader in a character uniform directing two campers, utilizing a warm, raw aesthetic to frame the commercial concept. Produced by NuContext Creative, the work leans into a live-action technique to translate the collaboration between the fast food brand and the network.
Wendy's · Q2 '24 Beef Sessions Final
Wendy’s presents their latest commercial spot for the Q2 '24 Beef Sessions, featuring a narrative dialogue centered on a lighthearted counseling session. Set within a contemporary office living room, the project leans into a clean, live-action technique to showcase the brand's breakfast menu. Produced by NuContext Creative, the commercial features a comedic exchange between a session leader and a couple. The execution relies on bright, warm interior lighting to highlight the product placement of coffee cups and breakfast items across a modern, stylized set.
Wendy's · Bestie Bootcamp Q2
The Bestie Bootcamp Q2 campaign for Wendy's positions the fast food brand within a comedic narrative set against a woodland backdrop. Featuring a guide in a signature uniform, the commercial spot leans into a series of outdoor survival scenarios where smartphone distractions are traded for practical wilderness tools. Produced by NuContext Creative, the project utilizes a live-action technique to contrast digital habits with the natural environment. The visual execution relies on natural lighting to maintain a clean aesthetic throughout the short-form commercial.
Wendy's · Quarter Zip Movement
Wendy’s launches the Quarter Zip Movement in this social-first campaign, spotlighting the fast food chain’s latest promotional offer. The creative leans into a direct-to-camera, live-action style, featuring a brand representative highlighting the connection between the apparel piece and the limited-time promotion running from December 8th to December 12th. Developed by VML US, the project captures a clean, lifestyle-focused aesthetic. The vertical video format prioritizes a casual and accessible tone, designed specifically for social media engagement.
Wendy's · Buzzer
Wendy’s showcases the launch of its Black Label hamburger line in this commercial production. The spot leans into a high-energy pace, alternating between social group settings and technical macro footage of the product’s core ingredients. The edit highlights textures like applewood-smoked bacon, portabella mushrooms, and brie cheese sauce through a lens of warm, inviting lighting. The production was developed by agency Publicis Kaplan Thaler, with sound and music composition by Music and Strategy.
Wendy's · Tendy's Connor
Wendy's debuts its 'Tendy's Connor' campaign, a series of spots centered on the fast food dining experience. Produced in partnership with agencies VML US and TMA, the creative leans into a humorous narrative tone, focusing on interactions within a restaurant environment. The execution employs a cinematic, live-action technique to capture the daily operations and customer engagements. The project highlights the brand's fast food environment through a clean, vertical format.
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