Wendy's
Sweeps Alley Oop
Brand
ProjectSweeps Alley Oop
Date
Mar 2026
Description
Wendy’s presents Sweeps Alley Oop, a fast food campaign captured in a high-energy live-action format. The commercial takes place on an outdoor basketball court, highlighting the brand’s french fries and Frostys within a casual, athletic setting. Directed by Visie Admin, the project utilizes warm, natural light to frame the action against a chain-link fence backdrop. The spot was developed in collaboration with VML US, leaning into a dynamic, active visual style to engage the audience.
Style
Horizontal, Commercial, Warm
Techniques
Natural light
Industries
Fast Food
Color
Crimson
Jet Black
Pure White
Background
Sports Venue
Context
TVC / TV Commercial
Associated creatives
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