Wells Fargo

Wells Fargo · Sports Fan Football

Wells Fargo · Sports Fan

Wells Fargo · Yes, Reese Witherspoon’s in Paris!

Wells Fargo captures an aspirational travel narrative in this commercial featuring Reese Witherspoon. The film tracks the actress through Paris, moving from airport arrivals and hotel check-ins to quiet moments at a local flea market and breakfast overlooking the Eiffel Tower. The production, developed by BBDO New York, leans into a clean, live-action technique to highlight the featured Parisian landmarks. The aesthetic is defined by polished styling and moody lighting, emphasizing a crisp, cinematic portrayal of global travel.

Wells Fargo · Celebrating Every Win

Wells Fargo’s 'Celebrating Every Win' campaign explores the intersection of everyday personal finance and milestone achievement. The project centers on the mobile app interface, using live-action technique to translate digital savings notifications into tangible, high-energy moments of celebration. The narrative bridges the gap between individual financial goals and communal acknowledgment. Featuring upbeat choreography and spontaneous crowds, the production uses warm color grading and a vertical commercial format to align with modern mobile viewing habits.

Wells Fargo · London

Wells Fargo debuts its Autograph Journey credit card in this commercial campaign starring Reese Witherspoon. The narrative follows the actress through London, moving from airport arrivals to grand hotel stays and local dining experiences. The project leans into a polished, cinematic visual language, utilizing live-action techniques to integrate the product into a travel-focused lifestyle. Beyond the film, the campaign features advertising imagery pairing the card against iconic London landmarks like the Elizabeth Tower at dusk. Sound and music production for the campaign was provided by Storefront Music.

Wells Fargo · Blissful Bikes

Wells Fargo showcases the intersection of local entrepreneurship and digital finance in this commercial campaign, Blissful Bikes. The project focuses on the daily operations of a bicycle repair and retail space, grounding the narrative in the workflow of a mechanic handling specialized equipment. Produced with creative direction from BBDO San Francisco, the narrative utilizes a warm, natural aesthetic to reflect the atmosphere of an active workspace. Integration of mobile banking alerts serves to bridge the gap between physical retail management and digital account monitoring. The film features original sound design provided by SoStereo.

Wells Fargo · Market Driven

Wells Fargo captures the intersection of mobile utility and physical labor in their Market Driven commercial project. The film documents workers navigating construction sites while managing finances through the brand’s digital banking interface. Featuring live-action technique, the narrative highlights the integration of financial services into active, field-based environments. The production is underscored by sound design and music curation provided by SoStereo.

Wells Fargo · Shutterbug Sally

Wells Fargo's Shutterbug Sally commercial highlights the intersection of professional productivity and personal life. The project centers on a protagonist balancing a remote work environment, family obligations, and creative photography within a residential setting. Produced by BBDO San Francisco, the narrative features the subject navigating digital financial management alongside daily domestic activities. The live-action technique utilizes warm interior lighting to frame a workspace defined by a laptop, camera gear, and home essentials. Music and sound design were provided by SoStereo.

Wells Fargo · Book Store

Wells Fargo enlists Steve Martin and Martin Short for this narrative commercial, which promotes the Active Cash card within a bustling bookstore setting. The spot features the actors navigating aisles of shelves while engaging in dialogue regarding cashback rewards. Produced by Biscuit Filmworks with agency creative from BBDO New York, the production utilizes a cinematic live-action technique to establish a grounded, character-driven tone. Warm, ambient indoor lighting highlights the architectural details of the bookstore interior, maintaining a clean and focused visual flow.

Wells Fargo · Plant Store

Wells Fargo enters the retail space in this commercial spot titled Plant Store, featuring actors Steve Martin and Martin Short. Set within a plant-filled shop, the narrative utilizes live-action technique to facilitate an interaction between the pair amidst greenery and wooden display tables. The campaign leans into a nostalgic aesthetic, highlighted by bright, natural lighting that defines the retail atmosphere. Produced by Biscuit Filmworks and created by agency BBDO New York, the spot focuses on the Active Cash credit card. Technical contributions were provided by Arcade Edit, Fancy House of Visual Effects, and Coffee & TV US, with music and sound design handled by Storefront Music and Sound Lounge.

Wells Fargo · Restaurant

Wells Fargo taps into comedic dialogue for this latest commercial, featuring actors Steve Martin and Martin Short in a restaurant setting. Developed by agency BBDO New York, the spot leans into a live-action technique with careful editorial framing. The film utilizes natural interior restaurant lighting and a warm color grade to capture the interaction between the two leads. Production was handled by Biscuit Filmworks, with post-production support from Arcade Edit, Fancy House of Visual Effects, and Coffee & TV US. Sound and music contributions were provided by The Marketing Arm, Storefront Music, and Sound Lounge.

Wells Fargo · Autograph Journey Card - Bonjour

Wells Fargo introduces the Autograph Journey Card in this live-action commercial spot. The film follows a traveler navigating an airport terminal, framed with a clean, commercial aesthetic that highlights the utility of the product through a bright, travel-focused narrative. The production was helmed by Hungryman, with creative direction provided by the teams at BBDO New York and TMA. The visual narrative relies on warm natural daylight to maintain a polished look, supported by post-production work from Arcade Edit and Coffee & TV US.