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Wells Fargo: Market Driven

Date

Jan 2024

Description

Wells Fargo captures the intersection of mobile utility and physical labor in their Market Driven commercial project. The film documents workers navigating construction sites while managing finances through the brand’s digital banking interface. Featuring live-action technique, the narrative highlights the integration of financial services into active, field-based environments. The production is underscored by sound design and music curation provided by SoStereo.

Style

Horizontal, Commercial

Industries
Color
Crimson
Camel
Background

Construction Site

Context

TVC / TV Commercial

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