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Wells Fargo: Autograph Journey Card - Bonjour

Date

Oct 2025

Description

Wells Fargo introduces the Autograph Journey Card in this live-action commercial spot. The film follows a traveler navigating an airport terminal, framed with a clean, commercial aesthetic that highlights the utility of the product through a bright, travel-focused narrative. The production was helmed by Hungryman, with creative direction provided by the teams at BBDO New York and TMA. The visual narrative relies on warm natural daylight to maintain a polished look, supported by post-production work from Arcade Edit and Coffee & TV US.

Style

Horizontal, Commercial, Warm, Clean

Industries
Color
Camel
Pure White
Crimson
Background

Transport Hub

Context

TVC / TV Commercial

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