Wells Fargo: Book Store
Brand
Date
Apr 2024
Description
Wells Fargo enlists Steve Martin and Martin Short for this narrative commercial, which promotes the Active Cash card within a bustling bookstore setting. The spot features the actors navigating aisles of shelves while engaging in dialogue regarding cashback rewards. Produced by Biscuit Filmworks with agency creative from BBDO New York, the production utilizes a cinematic live-action technique to establish a grounded, character-driven tone. Warm, ambient indoor lighting highlights the architectural details of the bookstore interior, maintaining a clean and focused visual flow.
Style
Horizontal, Cinematic
Industries
Color
Jet Black
Beige
Pure White
Background
Retail Store
Context
TVC / TV Commercial
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.