Wells Fargo
Yes, Reese Witherspoon’s in Paris!
Brand
Date
Mar 2026
Description
Wells Fargo debuts a new commercial featuring Reese Witherspoon, capturing the actress on a journey through iconic Parisian landmarks. Developed in collaboration with BBDO New York, the campaign focuses on a travel narrative that moves from airport arrivals to morning rituals overlooking the Eiffel Tower. The project utilizes a clean, live-action technique to document Witherspoon across various settings, including local flea markets and upscale hotel interiors. The production leans into a moody aesthetic, relying on natural lighting to maintain an elevated, observational tone throughout the travel-focused narrative.
Style
Horizontal, Commercial, Moody, Clean
Industries
Credit Cards
Context
TVC / TV Commercial
Associated creatives
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