Wells Fargo: Plant Store

Brand

Date

Apr 2024

Description

Wells Fargo enters the retail space in this commercial spot titled Plant Store, featuring actors Steve Martin and Martin Short. Set within a plant-filled shop, the narrative utilizes live-action technique to facilitate an interaction between the pair amidst greenery and wooden display tables. The campaign leans into a nostalgic aesthetic, highlighted by bright, natural lighting that defines the retail atmosphere. Produced by Biscuit Filmworks and created by agency BBDO New York, the spot focuses on the Active Cash credit card. Technical contributions were provided by Arcade Edit, Fancy House of Visual Effects, and Coffee & TV US, with music and sound design handled by Storefront Music and Sound Lounge.

Style

Horizontal, Commercial, Nostalgic

Industries

Banking

Color

Burgundy

Jet Black

Background

Retail Store

Context

TVC / TV Commercial