Wells Fargo taps into comedic dialogue for this latest commercial, featuring actors Steve Martin and Martin Short in a restaurant setting. Developed by agency BBDO New York, the spot leans into a live-action technique with careful editorial framing.
The film utilizes natural interior restaurant lighting and a warm color grade to capture the interaction between the two leads. Production was handled by Biscuit Filmworks, with post-production support from Arcade Edit, Fancy House of Visual Effects, and Coffee & TV US. Sound and music contributions were provided by The Marketing Arm, Storefront Music, and Sound Lounge.
