Weisser Haselauer

Weisser Haselauer · Brand Identity

Weisser Haselauer’s brand identity project centers on a minimalist graphic design system that prioritizes tactile material contrast. Developed by Acute and the communication agency franCie, the project balances clean, elegant typography with a grounded, neutral palette. Collateral pieces such as stationery, business cards, and digital assets are presented against coarse granite surfaces to emphasize paper weight and debossed details. The execution employs clean lines and intentional spacing to maintain a cohesive visual identity across both print and digital touchpoints.