Weisser Haselauer: Brand Identity
Brand
Date
Nov 2023
Description
Weisser Haselauer’s brand identity project centers on a minimalist graphic design system that prioritizes tactile material contrast. Developed by Acute and the communication agency franCie, the project balances clean, elegant typography with a grounded, neutral palette. Collateral pieces such as stationery, business cards, and digital assets are presented against coarse granite surfaces to emphasize paper weight and debossed details. The execution employs clean lines and intentional spacing to maintain a cohesive visual identity across both print and digital touchpoints.
Style
Horizontal, Commercial, Clean, Minimalist
Techniques
Typography
Color
Charcoal
Background
Stone Texture
Associated creatives
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