Weisser Haselauer
Brand Identity
Nov 2023
This brand identity project for Weisser Haselauer, developed by graphic design studio Acute and communication agency franCie, establishes a visual system defined by its minimalist graphic design and tactile contrast. The identity focuses on clean typography and a refined color palette, utilizing off-white and cream paper stocks set against coarse, dark grey granite surfaces. The collateral suite spans printed stationery, including business cards, letterheads, and envelopes, alongside digital interface applications. Throughout the project, the focus remains on material texture and directional lighting to highlight debossed branding details, creating a consistent professional aesthetic across both physical and digital touchpoints.
Horizontal, Commercial, Clean, Minimalist
Typography
Stone Texture
