
Vogue China Men
Featured Vogue China Men projects
This week's top Vogue China Men projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Vogue China Men · 不只是工装
In the striking fashion editorial project titled Not Just Workwear (不只是工装) for Vogue China Men, the traditional boundaries of utilitarian apparel are dismantled through a high-fashion lens. Under the editorial direction of Rocco Liu, the project explores the tension between rugged industrial identity and refined sartorial styling. Photographer Win Tam expertly utilizes studio strobe lighting and crisp natural light to capture models Hao Yun Xiang and Wumuti Halimulati, whose presence anchors the series in a distinctively modern aesthetic. By juxtaposing functional elements like welding masks, paint rollers, and industrial power cables against high-end layered textiles and deliberate color palettes, the series channels a conceptual narrative that moves beyond simple fashion photography. The execution leans into editorial minimalism, keeping the backgrounds stark and neutral to allow the complex interplay of texture, from shiny metallic safety gloves to the deliberate roughness of utility jackets, to take center stage. Through this intentional styling, the project elevates basic workwear into a visual language of luxury, successfully bridging the gap between functional construction and high-concept portraiture. The resulting imagery is both composed and thought-provoking, showcasing how familiar silhouettes are transformed through unexpected accessories and sharp, deliberate composition to redefine the contemporary masculine wardrobe within the expansive, fast-moving landscape of modern luxury fashion.
Project Vogue China Men · What to wear, Five Elements Clothing ...
This fashion editorial project for Vogue China Men, captured by photographer Edwin Zhang, presents a series of studies in texture, silhouette, and avant-garde tailoring. The work leans into a refined studio aesthetic, utilizing a restrained, earthy color palette and soft, directional lighting to highlight the intricate construction of the garments. Featuring models Bai and Yq, the imagery moves between sharp, minimalist portraiture and expansive, sculptural styling. Across the series, the execution emphasises material contrasts, from pleated, architectural tunics and metallic lattice structures to the layered volume of puffer jackets and wool knitwear. The compositions maintain a consistent, clean visual language, frequently employing monochromatic tones and analogue film techniques to focus the viewer's attention on the interplay between the subject and the garment's form.
Project Vogue China Men · The Commute
For The Commute, Vogue China Men explores the intersection of high-concept fashion and the relentless pace of urban life, reimagining the daily journey through an elevated, editorial lens. Under the editorial direction of Rocco Liu, the project captures the quiet intensity of the metropolitan experience, blending the structured precision of luxury fashion houses with the fluidity of contemporary lifestyle photography. Photographer Javier Castán masterfully navigates this dichotomy, utilizing a mix of soft natural light in sprawling cityscapes and precise studio strobe setups to highlight the interplay of texture and tailoring. With styling by Fashion Editor Ian Bradley, the series leans into an aesthetic of deliberate layering, where crisp shirting and sharp vests are juxtaposed against eclectic accessories and relaxed silhouettes. Casting director Gabrielle Seo brings together a diverse ensemble of models, including Ahmed Richards, Cameron Zener, Chandler Frye, and Henry Rank, whose contemplative poses evoke a sense of professional stillness amidst the blur of city architecture. By anchoring these cinematic portraits against both vibrant, minimalist studio backdrops and the sprawling, glass-fronted office spaces of a modern metropolis, the project creates a narrative that feels both deeply intimate and broadly aspirational. It is a nuanced study in style that transforms the mundane logistics of the commute into a sophisticated, multi-layered visual statement on modern masculinity.
Project Vogue China Men · Hurrying Under The Sunlight Yet Stil ...
Vogue China Men delivers a masterclass in modern masculinity with its latest editorial feature, Hurrying Under The Sunlight Yet Still. Under the guidance of editorial director Rocco Liu, the project explores the evolving landscape of luxury fashion through a series of evocative portraits that blur the line between professional attire and relaxed urban living. Captured by photographer Javier Castán, the narrative unfolds across both controlled studio settings and sprawling cityscapes, utilizing a sophisticated interplay of natural light and precise studio strobe setups to emphasize the richness of texture and layered knitwear. The fashion direction, helmed by Alvin Yu and Ian Bradley, cleverly juxtaposes structured tailoring—think crisp button-downs and sharp neckties—with contemporary streetwear elements like cargo shorts and casual sneakers. This juxtaposition is brought to life by an ensemble cast including Ahmed Richards, Cameron Zener, Chandler Frye, and Henry Rank, who embody an aesthetic that feels both nostalgic and distinctly forward-looking. With polished grooming by Sergio Estrada and Mical Klip, the imagery leans into an editorial minimalism that celebrates the diversity of style. The resulting portfolio reads as a definitive study on the modern man, grounding the opulence of high-end garments in the rhythmic, everyday reality of an architectural urban environment, successfully capturing a fleeting, sun-drenched moment of contemporary elegance.
Project Vogue China Men · Harry Potter
Vogue China Men channels the whimsical, high-concept world of wizardry in this fashion editorial, reimagining the iconic aesthetics of the Harry Potter universe through a sophisticated, contemporary lens. Photographed by Michelle Du Xuan, the project leans into a scholarly yet avant-garde sensibility, where traditional academic uniforms are deconstructed and remixed with vibrant textures and modern layering. Fashion editor and stylist Arthur Mayadoux crafts a visual narrative that oscillates between the gothic intimacy of a library and the playful energy of an outdoor courtyard, utilizing pieces like cable-knit sweaters, pleated skirts, and sharp-collared shirts to evoke a refined, collegiate charm. The imagery makes masterful use of cinematic lighting and chiaroscuro techniques, with models Kit Price and Tom Carlo serving as the focal point for this atmospheric series. Hair stylist Kazue Deki and makeup artist Ophelie Crommar collaborate to ensure each portrait maintains a crisp, polished finish that complements the ornate, rustic props. By incorporating elements like paper airplanes and owl motifs, the editorial captures a sense of theatrical nostalgia. The final result is a seamless fusion of luxury fashion and fantasy-themed storytelling, characterized by soft natural light and rich, high-contrast backdrops. This project successfully balances heritage style with whimsical flair, cementing its place as a standout piece of high-end editorial portraiture that feels both timeless and fresh.
Project Vogue China Men · Ride on time
In the vibrant editorial spread Ride on time for Vogue China Men, photographer Ren Haihua and fashion editor Alvin Yu construct a compelling narrative that leans into the intersection of high fashion and playful surrealism. The project functions as a striking exploration of modern masculinity, where avant-garde styling meets minimalist studio production. By integrating sculptural elements—such as whimsical hobby horse costumes and unicorn props—against stark, neutral backgrounds, the creative team disrupts traditional portraiture with an almost cinematic eccentricity. The visual language is defined by a rigorous focus on texture and form, elevated by the precise hair styling of Han Bin, whose work with bold, spiked mohawks and bleached tones provides a graphic, rebellious edge to the layered, earth-toned luxury garments. Each frame captures model Matt Urbanczyk in a series of deliberate poses that balance soft, natural light with the sharp, calculated intensity of studio strobe setups. The editorial utilizes a restrained color palette to ensure the focus remains on the interplay between the subjects and their unconventional props, effectively positioning the project within the broader context of contemporary fashion storytelling. This series succeeds as a refined study of character and garment, channeling a distinctive aesthetic that feels both curated and provocatively offbeat, perfectly mirroring the eclectic energy currently defining high-end menswear editorials.
Project Vogue China Men · off the ice
For their evocative Off the Ice editorial, Vogue China Men delivers a masterclass in stylistic duality, masterfully oscillating between the grit of performance athletics and the polished intimacy of late-night introspection. Captured through the lens of photographer Leslie Zhang, the project leans into high-concept editorial minimalism, utilizing a series of striking diptychs to juxtapose the raw physicality of hockey-inspired gear against the refined silhouettes of modern menswear. The visual narrative relies heavily on studio strobe lighting to emphasize muscular definition, which is then dynamically countered by moody, cinematic natural light setups that bathe subjects in rich, chiaroscuro-inspired color palettes. By blending technical prowess with a retro-cinematic film quality, the series captures quiet, melancholic moments within dimly lit, color-blocked interiors. The result is a sophisticated interplay of textures and moods, where stark white backgrounds framing athletic forms give way to intimate, shadowed hotel rooms filled with vintage warmth. Through the deliberate use of high-contrast lighting and evocative staging, the project transforms simple portraits into a poignant exploration of identity and style evolution, proving that the language of fashion can be as narrative-driven as the sport that inspired it. It is an arrestingly tactile piece of creative production that succeeds by treating the human form as both a rigorous athletic vessel and a delicate, quiet subject for intimate, cinematic storytelling.
Explore other brands
Explore Visie’s leading industries, projects, and the talented creatives representing them.





