Visit Salisbury

Visit Salisbury · It's About Time

Visit Salisbury invites visitors to experience the winter season with its latest campaign, It's About Time. The project features a festive animated video centered on a bustling holiday market, capturing a snowy town square complete with decorated stalls and a central Christmas tree. Developed by AdSmart from Sky, the creative direction leans into a graphic, flat-design animation style. The narrative follows shoppers and a cameo from Santa Claus, grounding the tourism campaign in a nostalgic holiday atmosphere.