Valvoline
Featured Valvoline projects
This week's top Valvoline projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Valvoline · Ride Wrangler 270 hrs
Valvoline presents "Ride Wrangler," a commercial campaign focusing on the efficiency and professional standards of their automotive service centers. The narrative leans into a humorous tone as a mechanic delivers a high-energy pitch to drivers needing immediate vehicle maintenance. Developed with creative support from 3Headed Monster, the film employs live-action techniques and a cinematic aesthetic to capture the technical precision of the service staff. The production maintains a warm visual palette while highlighting the rapid turnaround times synonymous with the brand's fast oil change service.
Valvoline · Ride Wrangler 18pt
Valvoline’s Ride Wrangler campaign brings a playful, Western-inspired aesthetic to its latest automotive commercial spot. Created by agency 3Headed Monster, the project leans into a humorous narrative where cowboy iconography meets routine maintenance, contrasting a man riding the hood of a vintage car through city streets with the precision of a professional service center. The spot highlights the brand's oil change and multi-point inspection services through a blend of live-action technique and comedic character work. The visual treatment maintains a warm, polished look that bridges the gap between high-energy comedy and standard luxury automotive branding.
Valvoline · The Original Motor Oil. For the Driven.
Valvoline presents a campaign that bridges the intersection of automotive heritage and global sports culture. The film moves through a narrative arc that contrasts the intimate, tactile work of a mechanic in a garage with the high-energy atmosphere of archival football footage and crowded street scenes. Utilizing cinematic lighting and warm tones, the visual treatment creates a cohesive aesthetic that ties industrial maintenance to broad cultural moments. The edit shifts between the quiet focus of an engine bay and the collective celebration found in barbershops and stadiums, framing the motor oil as a foundational component for the driven.
Valvoline · Oil Change-xi-ety
Valvoline · Years and Years
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