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Valvoline: Ride Wrangler 18pt

Brand
Valvoline
Date

Jun 2026

Description

Valvoline’s Ride Wrangler campaign brings a playful, Western-inspired aesthetic to its latest automotive commercial spot. Created by agency 3Headed Monster, the project leans into a humorous narrative where cowboy iconography meets routine maintenance, contrasting a man riding the hood of a vintage car through city streets with the precision of a professional service center. The spot highlights the brand's oil change and multi-point inspection services through a blend of live-action technique and comedic character work. The visual treatment maintains a warm, polished look that bridges the gap between high-energy comedy and standard luxury automotive branding.

Style

Humorous, Horizontal, Commercial, Warm, Polished

Industries

Luxury Automotive

Color
Crimson
Jet Black
Beige
Background

Street

Context

TVC / TV Commercial

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