Valvoline
Ride Wrangler 18pt
Brand
ProjectRide Wrangler 18pt
Date
Jun 2026
Description
Valvoline presents Ride Wrangler, a commercial campaign produced by agency 3Headed Monster that brings a comedic, Western-inspired aesthetic to routine automotive maintenance. The film features a driver surprised to find a cowboy riding the hood of a vintage red car, using the visual trope of a rodeo to frame the service experience. The spot transitions from these playful street scenes to the practical environment of a Valvoline service center, highlighting oil changes and multi-point inspections. This live-action work balances its humor with a polished production style, utilizing a warm color palette throughout the narrative.
Style
Humorous, Horizontal, Commercial, Warm, Polished
Industries
Luxury Automotive
Color
Crimson
Jet Black
Beige
Background
Street
Context
TVC / TV Commercial
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.