US Government

US Government · Real Food Wins (feat. Mike Tyson) - Super Bowl Ad

The US Government campaign Real Food Wins features athlete Mike Tyson in a candid, documentary-style portrait. Centered on a personal health narrative, the project leans into a minimalist studio aesthetic to maintain focus on the subject's emotive delivery. Captured in monochrome, the production utilizes chiaroscuro lighting to accentuate textures and expressions. The live-action spot avoids conventional commercial tropes, opting instead for intimate pacing and a gritty visual approach.