US Government
Real Food Wins (feat. Mike Tyson) - Super Bowl Ad
Brand
Date
Feb 2026
Description
The US Government campaign Real Food Wins features athlete Mike Tyson in a candid, documentary-style portrait. Centered on a personal health narrative, the project leans into a minimalist studio aesthetic to maintain focus on the subject's emotive delivery. Captured in monochrome, the production utilizes chiaroscuro lighting to accentuate textures and expressions. The live-action spot avoids conventional commercial tropes, opting instead for intimate pacing and a gritty visual approach.
Style
Documentary, Horizontal, Monochrome, Gritty
Techniques
Analogue / film, Low-key / chiaroscuro
Industries
Public Awareness
Background
Grey Seamless
Context
Brand Film / Corporate Video
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