University of Sheffield

University of Sheffield · Sheffield Hallam

University of Sheffield presents a dynamic promotional campaign for Sheffield Hallam University. The commercial features three friends navigating various environments while transporting an orange sofa, transitioning from a city park and a rugged hillside to a bustling music festival and a quiet university library. The project leans into a cinematic aesthetic, utilizing live-action techniques and energetic outdoor tracking shots. Throughout the narrative, the production emphasizes a clean visual language paired with natural light to highlight the changing settings.