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University of Sheffield: Sheffield Hallam

Date

Jan 2025

Description

University of Sheffield presents a dynamic promotional campaign for Sheffield Hallam University. The commercial features three friends navigating various environments while transporting an orange sofa, transitioning from a city park and a rugged hillside to a bustling music festival and a quiet university library. The project leans into a cinematic aesthetic, utilizing live-action techniques and energetic outdoor tracking shots. Throughout the narrative, the production emphasizes a clean visual language paired with natural light to highlight the changing settings.

Style

Horizontal, Action, Cinematic, Clean

Color
Burnt Orange
Background

Public Square

Context

TVC / TV Commercial

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