University of Sheffield
Sheffield Hallam
ProjectSheffield Hallam
Date
Jan 2025
Description
This promotional film for Sheffield Hallam University, produced by the University of Sheffield, follows three friends navigating a variety of environments—ranging from a city park and a hillside to a festival and a library—while carrying a bright orange sofa. The commercial, created with agency AdSmart from Sky, utilizes live-action technique and dynamic outdoor tracking shots to ground the narrative. By leaning into cinematic visuals and natural light, the project frames the sofa as a constant presence across the group's diverse experiences.
Style
Horizontal, Action, Cinematic, Clean
Industries
Streaming Platforms
Color
Burnt Orange
Background
Public Square
Context
TVC / TV Commercial
Associated creatives
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