University of Plymouth

University of Plymouth · April '22

University of Plymouth presents 'April '22,' a promotional campaign spotlighting the institution's multifaceted academic and extracurricular environment. The project leans into live-action technique to capture a broad spectrum of student experiences, transitioning between coastal fieldwork, intensive laboratory research, and creative studio practices. Developed with AdSmart from Sky, the film balances rigorous scientific inquiry with a focus on student life, spanning ceramics workshops and outdoor pursuits. The aesthetic remains clean and composed, emphasizing the intersection of the university's diverse facilities and its natural surroundings.