University of Plymouth: April '22
Date
Jan 2025
Description
University of Plymouth presents 'April '22,' a promotional campaign spotlighting the institution's multifaceted academic and extracurricular environment. The project leans into live-action technique to capture a broad spectrum of student experiences, transitioning between coastal fieldwork, intensive laboratory research, and creative studio practices. Developed with AdSmart from Sky, the film balances rigorous scientific inquiry with a focus on student life, spanning ceramics workshops and outdoor pursuits. The aesthetic remains clean and composed, emphasizing the intersection of the university's diverse facilities and its natural surroundings.
Style
Horizontal, Commercial, Clean
Industries
Context
Brand Film / Corporate Video
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