Uni of Northampton

Uni of Northampton · Clearing June 2022

The Uni of Northampton’s 'Clearing June 2022' campaign delivers an energetic look at campus life through a series of fast-paced, live-action sequences. The commercial film highlights the student experience across urban and campus settings, characterising the transition into higher education with a focus on youth culture and academic environment. Developed by AdSmart from Sky, the project leans into a vibrant aesthetic with bold typography and highly stylized set elements, including retro television displays and recurring beckoning cat motifs. The execution utilizes bright color grading and clean cinematography to maintain a consistent visual rhythm throughout the film.