Uni of Northampton
Clearing June 2022
Brand
ProjectClearing June 2022
Date
Jan 2025
Description
Uni of Northampton’s Clearing campaign for June 2022 channels a high-energy, youth-oriented aesthetic. The project utilizes live-action techniques to profile students across urban and campus environments, leaning into a saturated palette and dynamic pacing to communicate an accessible academic experience. The visual approach relies on layered compositions, integrating graphic elements like wheat-pasted posters and stacks of retro television sets. These sequences, developed by AdSmart from Sky, emphasize a contemporary lifestyle focus while maintaining a consistent visual rhythm throughout.
Style
Horizontal, Commercial, Warm, Clean
Industries
Tourism Boards
Color
Crimson
Jet Black
Pure White
Background
Street
Context
TVC / TV Commercial
Associated creatives
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