Tyson

9 projects·0 creatives·

Featured Tyson projects

This week's top Tyson projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.

Project

Tyson · Excited Hands

Tyson highlights its product range in this commercial spot for the food and beverage industry. Featuring a clean studio presentation, the film captures golden brown chicken bites pouring from an air fryer onto a white plate. The execution relies on live-action techniques and slow motion to showcase the product's texture. Set against a vibrant green tile background, the visuals are paired with animated text overlays that emphasise nutritional information.

Project

Tyson · Girl Dinner

Tyson brings its blackened flavored chicken tenders to the forefront in the 'Girl Dinner' commercial. The spot focuses on a quick, protein-rich meal solution, highlighting 20 grams of protein per serving in a contemporary home kitchen environment. The production utilizes warm indoor lighting to emphasize the domestic setting, incorporating a live-action technique that captures a clean, approachable aesthetic. The project was produced by William McVay.

Project

Tyson · Salad Stack

Tyson highlights their Mediterranean Style Boneless Chicken Bites in this commercial project, focusing on a high-protein serving suggestion. The film showcases a vibrant salad assembly on a green tiled surface, utilizing a clean aesthetic to emphasize the product. Directed by William McVay, the spot employs a live-action technique to present the chicken bites alongside its packaging. The production leans into a bold color palette to frame the brand's 19-gram protein messaging.

Project

Tyson · Protein Cups

Tyson explores a high-octane narrative for its Protein Cups range, centering on a cinematic vintage racing scene. The spot follows a driver navigating a track, pulling into the pits to prepare a quick meal. The production integrates a microwave directly into a retro-styled tool cabinet, highlighting the convenience of the snack during a race. Employing a nostalgic cinematic aesthetic, the film uses desaturated tones and period-accurate costuming to establish its setting. Dynamic camera movement and slow motion sequences emphasize the action, grounding the product within a high-energy, live-action environment.