Tyson
Excited Hands
Brand
ProjectExcited Hands
Date
May 2026
Description
Tyson highlights their protein offerings in this commercial campaign, Excited Hands. The film presents product-focused imagery, featuring golden brown chicken bites moving from an air fryer to a serving plate. The production leans into a clean, studio-lit aesthetic, utilizing slow motion to capture the texture of the product. The piece incorporates live-action technique against a bold color palette to maintain focus on the food item. Production was handled by William McVay.
Style
Horizontal, Commercial, Clean
Techniques
Slow motion
Industries
CPG / Packaged Food
Color
Rust
Crimson
Pure White
Background
Public Square
Context
TVC / TV Commercial
Associated creatives
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