TYPICA

TYPICA · Brand Identity

TYPICA’s brand identity project establishes a comprehensive visual language for the coffee producer, spanning packaging, editorial print, and outdoor advertising. The system leans into a vibrant, high-contrast palette, utilising bold typography and abstract illustration to communicate the brand’s focus on direct trade and origin storytelling. Graphic designer Bangal Dawson and illustrator Rokas Aleliunas developed a cohesive design system that integrates surreal motifs and geometric layouts across diverse formats. The project maintains a clean, minimalist aesthetic through its application of structured colour-blocking and vector-based assets. From large-scale billboards to mobile interface mockups, the identity balances technical graphic design with narrative-driven imagery. The execution extends into tangible editorial pieces and varied coffee packaging, ensuring a consistent visual presence across both digital and physical touchpoints.