Logo
Graphic design poster featuring bold purple typography and a central black abstract emblem on a deep green background.
Comprehensive brand identity presentation grid for TYPICA displaying logo guidelines, colour palettes, typography, and graphic illustrations.
Large outdoor billboard display on a city building showing TYPICA brand identity with Get Closer text, graphic elements, and a woman sorting coffee beans.
Five vertical mobile screen mockups showcasing TYPICA coffee brand identity with photography, text, and illustrations.
Collection of colourful TYPICA coffee packaging bags featuring bold illustrated graphic designs against a white background.
Hand holding a smartphone displaying the TYPICA brand identity design against a dark textured ground
Workers wearing blue caps and face masks sorting coffee beans along an industrial conveyor belt under overhead lighting
Person holding a pink and red printed publication featuring typography against a neutral concrete floor background.
Graphic design poster featuring bold purple typography and a central black abstract emblem on a deep green background.
Comprehensive brand identity presentation grid for TYPICA displaying logo guidelines, colour palettes, typography, and graphic illustrations.
Large outdoor billboard display on a city building showing TYPICA brand identity with Get Closer text, graphic elements, and a woman sorting coffee beans.

TYPICA Brand Identity 2023

About

TYPICA’s brand identity project establishes a comprehensive visual language for the coffee producer, spanning packaging, editorial print, and outdoor advertising. The system leans into a vibrant, high-contrast palette, utilising bold typography and abstract illustration to communicate the brand’s focus on direct trade and origin storytelling. Graphic designer Bangal Dawson and illustrator Rokas Aleliunas developed a cohesive design system that integrates surreal motifs and geometric layouts across diverse formats. The project maintains a clean, minimalist aesthetic through its application of structured colour-blocking and vector-based assets. From large-scale billboards to mobile interface mockups, the identity balances technical graphic design with narrative-driven imagery. The execution extends into tangible editorial pieces and varied coffee packaging, ensuring a consistent visual presence across both digital and physical touchpoints.

Brand

TYPICA

Credits

Bangal Dawson
Graphic Design
Rokas Aleliunas
Illustration

Industries

Beverages

Styles

VerticalCommercialClean

Techniques

Typography
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