TYPICA

Feb 2023

TYPICA develops a comprehensive brand identity system across food and beverage assets, defined by a bold, multi-disciplinary visual language. The project centres on high-impact typography and abstract illustration, creating a cohesive aesthetic that spans print editorial, outdoor signage, and packaging design. With graphic design by Bangal Dawson and illustration by Rokas Aleliunas, the work leans into minimalist layouts and clean vector compositions to represent coffee production and sourcing. The identity uses a vibrant, high-contrast colour palette to elevate standard industry communications into graphic-led, modular design systems that maintain consistency from digital mobile interfaces to large-scale billboard applications.

Vertical, Commercial, Clean

Typography

Beverages