TURN

TURN · Brand Identity

TURN, a nomadic high-performance Pilates studio founded by Sandra Llovera, features a cohesive brand identity that merges structural mechanics with athletic grace. The project establishes a refined visual language, relying on a high-contrast monochrome palette and minimalist design to emphasize physical conditioning and precision. Developed by creative directors and graphic designers Albert Villegas and Sergio Lairisa, the identity utilizes complex motion graphics and clean typographic layouts to map movement trajectories. The system incorporates chronophotography by Abel Bueno and intricate animation by Olivier Estévez to highlight spatial awareness and technical form. With coding by Fernando Espeso, the visual system extends across both digital interfaces and product design, maintaining a consistent aesthetic through geometric emblem work and grid-based alignment. The project integrates elements of motion graphics, typography, and live-action technique to present a modern, methodical approach to wellness branding.