TURN

Feb 2025

TURN, a nomadic high-performance pilates studio founded by Sandra Llovera, introduces a brand identity rooted in precision, structural mechanics, and athletic performance. The visual system leverages a high-contrast monochrome palette, pairing minimalist graphic design with dynamic motion and live-action cinematography to articulate the brand's focus on physical conditioning and movement analysis. Creative direction and graphic design were led by Albert Villegas and Sergio Lairisa, who developed a cohesive grid-based aesthetic featuring geometric emblems and bold typography. The project integrates diverse techniques including animation, motion graphics, and chronophotography to document form and spatial trajectories. Photography by Abel Bueno captures the athletic essence of the studio, with additional contributions by Olivier Estévez on motion and Fernando Espeso on coding, supported by styling from Paula Velasco and retouching by Marion Lopez.

Horizontal

White Seamless

Brand Film / Corporate Video