TURN

Feb 2025

TURN is a high-performance Pilates studio that utilizes a minimalist brand identity to communicate precision and physical conditioning. The project establishes a structured visual system through high-contrast monochrome tones, utilizing graphic design, motion graphics, and clean typography to emphasize structural mechanics and athletic grace. Developed by creative directors and graphic designers Albert Villegas and Sergio Lairisa, the identity relies on geometric spatial mappings and fluid motion to explore movement trajectories. The execution includes live-action techniques alongside intricate vector-style animation, resulting in a cohesive editorial look across digital interfaces and product applications. Collaborators contributing to the project include photographer Abel Bueno, motion designer Olivier Estévez, developer Fernando Espeso, stylist Paula Velasco, retoucher Marion Lopez, and photography assistant Víctor Colomer. Paula Serra Bachs is also credited as part of the creative team.

Horizontal

White Seamless

Brand Film / Corporate Video