True Value

True Value · The Official Sponsor of Grass

True Value positions itself as 'The Official Sponsor of Grass' in this humorous commercial campaign. Developed by agency Laughlin Constable, the creative utilizes a polished visual approach to depict a patch of living grass addressing a press corps from a podium. The execution centers on the absurdity of the mascot, featuring the animated grass block flanked by microphones in a structured press conference setting. The campaign plays with brand visibility, framing the True Value logo as the primary backdrop for the staged media event.

True Value · Your Project, Your Way - Undercover Nick

True Value · Hardware Hero

True Value · Lawncare Hero