True Value
The Official Sponsor of Grass
Brand
Date
Apr 2026
Description
True Value positions itself as 'The Official Sponsor of Grass' in this humorous commercial campaign. Developed by agency Laughlin Constable, the creative utilizes a polished visual approach to depict a patch of living grass addressing a press corps from a podium. The execution centers on the absurdity of the mascot, featuring the animated grass block flanked by microphones in a structured press conference setting. The campaign plays with brand visibility, framing the True Value logo as the primary backdrop for the staged media event.
Style
Humorous, Vertical, Commercial, Polished
Industries
CPG / Packaged Food
Color
Forest Green
Chocolate
Jet Black
Background
Set-dressed
Context
Advertising Campaign
Associated creatives
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