True Value
The Official Sponsor of Grass
Brand
Date
Apr 2026
Description
True Value presents a campaign titled The Official Sponsor of Grass, a humorous commercial spot that places a patch of living grass front and center. The narrative centres on a staged press conference where the grass appears as a protagonist behind a podium, framed by media microphones and a branded backdrop. The project was developed by Laughlin Constable, blending a polished aesthetic with a whimsical, character-driven creative approach. This commercial leverages a distinct visual conceit to position the brand within the home and garden space.
Style
Humorous, Vertical, Commercial, Polished
Industries
CPG / Packaged Food
Color
Forest Green
Chocolate
Jet Black
Background
Set-dressed
Context
Advertising Campaign
Associated creatives
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