Treasury Wines Estates

Treasury Wines Estates · Kingz of Cali: 30th Anniversary Limited Edition Release

Treasury Wine Estates marks the 30th anniversary of its Kingz of Cali label with a campaign film featuring Snoop Dogg. The production leans into a moody, atmospheric aesthetic, utilising live-action techniques to frame the limited edition release within a curated, vintage-inspired studio environment. Produced by Guilty with music and sound design by Bang Bang, the project highlights the product through warm, cinematic lighting and a focus on iconic portraiture. PR support for the launch was provided by The Romans.