Transport NSW

Transport NSW · Drive Like Everything's Out To Get You

Transport NSW introduces a new public awareness campaign, 'Drive Like Everything's Out To Get You,' focused on motorist vigilance. Developed by creative agency Droga5 ANZ, part of Accenture Song, the spot shifts the viewer's focus between the quiet environment of the Australian bush and the precise movements of a motorcyclist on a winding road. The film utilizes a cinematic, live-action technique to build tension, highlighting the contrast between the local wildlife and road users. Shot during golden hour, the production leverages natural light to emphasize the textures of the landscape, including eucalyptus forests and asphalt surfaces, reinforcing its safety-focused narrative.