Transport NSW
Drive Like Everything's Out To Get You
Feb 2026
Transport NSW introduces a road safety campaign titled 'Drive Like Everything's Out To Get You,' highlighting the unpredictability of regional driving conditions. The project channels a high-stakes narrative by juxtaposing the quiet natural environment of the bushland against the mechanical speed of a motorcyclist on a winding road. Developed by agency Droga5 ANZ, part of Accenture Song, the spot utilizes a cinematic, live-action technique to ground the film in realistic textures. The production features natural light and a warm color palette captured during golden hour, emphasizing the interplay between the local fauna and the road infrastructure. Production oversight was led by Anastasia Castell, with post-production and VFX handled by ARC and LBB Admin. The final edit is supported by sound design from Liquid Studio.
Horizontal, Cinematic, Warm, Golden Hour
Natural light
Public Awareness
Forest
TVC / TV Commercial
