Tractor

Tractor · Shopify

Tractor’s digital infrastructure receives a detailed technical overview in this showcase of 3D modeling and augmented reality development. Produced by 9iFX Studios for Shopify, the project highlights the transition from architectural blueprints to fully rendered digital assets. The piece details the precise workflow involved in creating a 3D commercial drink dispenser. By leaning into 3D render and CGI techniques, the team illustrates the development process for equipment assets within the Shopify ecosystem, presented with a clean, functional aesthetic.

Tractor · Anthem

Tractor’s Anthem campaign introduces a series of whimsical, anthropomorphic characters fashioned from beverage containers and iced drink elements. Produced by All Of Us Here, the spot utilizes vibrant 2D cel animation to chart a journey through contrasting environments, shifting from lush, sun-drenched orchards to an industrial urban landscape. The project leans into stylized commercial storytelling, employing dynamic camera work and expressive character design to navigate the transition between natural and metallic settings. Through its integration of surreal animation, the work explores a stylized aesthetic that maintains visual consistency across its distinct environments.

Tractor · Escape the Ordinary