Tractor
Anthem
Brand
ProjectAnthem
Date
Feb 2025
Description
Tractor presents 'Anthem,' a vibrant animated film that explores the journey of drink-inspired characters through contrasting environments. The narrative travels from a lush, sun-drenched fruit orchard into a stark, industrial cityscape, using dynamic character design to anchor the visual storytelling. Produced by All Of Us Here, the project utilizes 2D cel animation to balance surreal elements with commercial aesthetic. The work leans into a warm color palette, incorporating cinematic camera movements to transition between the whimsical organic world and the mechanical urban streetscapes.
Style
Horizontal, Cinematic, Warm
Techniques
Animation
Industries
Beverages
Color
Sky Blue
Pure White
Navy
Background
Illustrated Frame
Context
TVC / TV Commercial
Associated creatives
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