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Tractor: Anthem

Brand
Tractor
Date

Feb 2025

Description

Tractor’s Anthem campaign introduces a series of whimsical, anthropomorphic characters fashioned from beverage containers and iced drink elements. Produced by All Of Us Here, the spot utilizes vibrant 2D cel animation to chart a journey through contrasting environments, shifting from lush, sun-drenched orchards to an industrial urban landscape. The project leans into stylized commercial storytelling, employing dynamic camera work and expressive character design to navigate the transition between natural and metallic settings. Through its integration of surreal animation, the work explores a stylized aesthetic that maintains visual consistency across its distinct environments.

Style

Horizontal, Cinematic, Warm

Techniques

Animation

Industries
Beverages
Color
Sky Blue
Pure White
Navy
Background

Illustrated Frame

Context

TVC / TV Commercial

Associated creatives

All Of Us Here
All Of Us HereProduction
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