Toss

Toss · Teen Gambling PSA

This public service announcement for Toss, developed by Cheil Worldwide, addresses the issue of teen gambling through a documentary-style lens. The film contrasts the intimacy of a student bedroom with the public nature of digital life, navigating through smartphone interfaces and social media feeds. The narrative bridges the gap between private moments and the hyper-connected world of teenagers, utilising a live-action technique that mirrors the candid feel of social media documentation. The creative execution maintains a vertical framing designed for mobile consumption.