Toss
Teen Gambling PSA
Brand
ProjectTeen Gambling PSA
Date
Nov 2024
Description
This public service announcement for Toss, developed by agency Cheil Worldwide, addresses the issue of teen gambling through a documentary-style lens. The film shifts between the quiet environment of a student's bedroom and the fast-paced, fragmented reality of smartphone interfaces. Utilizing a live-action technique, the narrative integrates candid social media feeds and student life photography to mirror how modern communication shapes youth experiences. The creative direction leans into a vertical format, specifically tailored for mobile-first engagement.
Style
Documentary, Vertical
Industries
Banking
Background
Bedroom
Context
Brand Film / Corporate Video
Associated creatives
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