Toss: Teen Gambling PSA
Brand
Date
Nov 2024
Description
This public service announcement for Toss, developed by Cheil Worldwide, addresses the issue of teen gambling through a documentary-style lens. The film contrasts the intimacy of a student bedroom with the public nature of digital life, navigating through smartphone interfaces and social media feeds. The narrative bridges the gap between private moments and the hyper-connected world of teenagers, utilising a live-action technique that mirrors the candid feel of social media documentation. The creative execution maintains a vertical framing designed for mobile consumption.
Style
Documentary, Vertical
Industries
Background
Bedroom
Context
Brand Film / Corporate Video
Associated creatives
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