Tonic

Tonic · Weight loss

Tonic’s project, 'Weight loss,' examines personal experiences surrounding bariatric procedures through a series of direct testimonials. The production, developed with Agency/Creative AdSmart from Sky, documents the motivations behind gastric sleeve and gastric bypass surgeries, focusing on personal health outcomes and changes in daily mobility. Captured through a combination of studio interviews and live-action lifestyle footage, the commercial utilizes a clean, vertical format to present individual stories. The narrative emphasizes long-term benefits, such as increased family time and improved overall well-being, by alternating between controlled interview environments and outdoor settings.