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Tonic: Weight loss

Brand
Tonic
Date

Jan 2025

Description

Tonic’s project, 'Weight loss,' examines personal experiences surrounding bariatric procedures through a series of direct testimonials. The production, developed with Agency/Creative AdSmart from Sky, documents the motivations behind gastric sleeve and gastric bypass surgeries, focusing on personal health outcomes and changes in daily mobility. Captured through a combination of studio interviews and live-action lifestyle footage, the commercial utilizes a clean, vertical format to present individual stories. The narrative emphasizes long-term benefits, such as increased family time and improved overall well-being, by alternating between controlled interview environments and outdoor settings.

Style

Vertical, Commercial, Clean

Industries
Public Awareness
Color
Burnt Orange
Forest Green
Navy
Background

White Seamless

Context

TVC / TV Commercial

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