Tonic
Weight loss
Jan 2025
Tonic explores personal narratives surrounding weight loss surgery in this commercial campaign, which features testimonials from individuals who have undergone gastric sleeve and gastric bypass procedures. The project balances clinical interview segments with lifestyle sequences, capturing participants engaging in daily activities with family and friends in outdoor settings. Produced with creative input from AdSmart from Sky, the work leans into a clean, live-action technique to document participant experiences. The footage pivots between controlled studio interviews and natural environments to highlight the impact of the procedures on mobility and well-being.
Vertical, Commercial, Clean
Public Awareness
White Seamless
TVC / TV Commercial
