Tonal

Tonal · Power Progress | Mando :6

Tonal showcases its resistance-based home fitness technology in the Power Progress | Mando :6 spot. The film captures a dynamic workout session, utilizing warm, golden hour lighting and intentional lens flare effects to ground the action in a cinematic aesthetic. Produced by Curfew with creative support from Flower Shop and Hailstorm LLC, the spot features a live-action technique that prioritizes the movement of the athlete and the responsiveness of the equipment. Post-production and VFX were handled by Company 3 New York, with sound design by Nancy Edmondson. William McVay also contributed to the production.

Tonal · This is Tonal

Tonal · Power Progress | Mando :15

This 15-second spot for Tonal, titled 'Power Progress', captures the intensity of strength training on smart fitness equipment within a warehouse environment. Directed by Curfew, the piece leans into dramatic cinematic lighting and atmospheric smoke to underscore the physical focus of the athletes featured. The commercial utilizes rapid action cuts and a shifting color palette that alternates between warm industrial tones and cool ambient hues. The production, supported by Flower Shop and Hailstorm LLC, creates a polished, high-energy sequence through live-action technique.

Tonal · This is personal. This is Tonal

Tonal · Stop Working Out in the Past - 2024