Tonal
Power Progress | Mando :15
Brand
ProjectPower Progress | Mando :15
Date
Apr 2026
Description
This 15-second spot for Tonal, titled 'Power Progress', captures the intensity of strength training on smart fitness equipment within a warehouse environment. Directed by Curfew, the piece leans into dramatic cinematic lighting and atmospheric smoke to underscore the physical focus of the athletes featured. The commercial utilizes rapid action cuts and a shifting color palette that alternates between warm industrial tones and cool ambient hues. The production, supported by Flower Shop and Hailstorm LLC, creates a polished, high-energy sequence through live-action technique.
Style
Horizontal, Action, Cinematic
Industries
Fitness
Color
Jet Black
Medium Grey
Background
Warehouse
Context
TVC / TV Commercial
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