Todd Snyder

Todd Snyder · Spring 2025 Ad Campaign

The Todd Snyder Spring 2025 ad campaign serves as a masterclass in modern masculinity, blending the polished sensibilities of luxury fashion with an evocative, lived-in aesthetic. By casting musician Matt Berninger as the central protagonist, the campaign leans into a narrative that feels both deeply personal and cinematic. Set against the backdrop of rustic, wood-paneled interiors and quiet, sun-drenched spaces in Westport, Connecticut, the imagery transcends standard lookbook territory. Through the lens of natural light and meticulous art direction, the work captures a sense of contemplative ease. The styling, which integrates textured tweed and tailored suits with unexpected elements like baseballs and miniature action figures, speaks to the brand’s commitment to sophisticated yet eccentric menswear. Creative director Todd Snyder masterfully utilizes editorial minimalism to ensure the focus remains on the marriage of premium fabrications and authentic human moments. Each frame reads as a deliberate study of character, utilizing soft, natural light to emphasize the warmth and depth of the collection. This project functions as more than a commercial showcase; it is a nuanced editorial portrait of the modern man, skillfully balancing a documentary-style candidness with the high-end rigor expected from a luxury fashion house, ultimately delivering a visual story that is as thoughtful and layered as the garments themselves.

Todd Snyder · Todd Snyder Fall 2025 Campaign

Todd Snyder · Fall 2024 Collection

The Todd Snyder Fall 2024 Collection showcases a refined approach to contemporary menswear through a series of editorial portraits. Featuring model Adam Sattrup, the series highlights the seasonal range of tailoring and knitwear against a consistent, mottled studio backdrop. Captured by photographer Kenny Thomas with creative direction from Phillip Gutman and styling by Jim Moore, the collection leans into a warm, earthy palette. The visuals employ a mix of soft directional lighting and distinct hard lighting to emphasize fabric textures and silhouettes, ranging from relaxed corduroy trousers to structured double-breasted suits. The execution maintains a clean, polished look, utilizing analogue film aesthetics to anchor the pieces in a timeless presentation.

Todd Snyder · Todd Snyder Luxe Sport Lookbook

The Todd Snyder Luxe Sport lookbook presents a collection of casual menswear through a series of editorial portraits. Photographed by Kenny Thomas with creative direction by Phillip Gutman, the project balances athletic utility with structured garment tailoring. Featuring model Timo Pan, the imagery leans into a clean, minimalist aesthetic. The shoot utilises natural light across urban backdrops, including rooftops and stone architectural elements, to ground the apparel in an outdoor setting. Fashion styling by Jim Moore and grooming by Brent Lavett complete the visual narrative.

Todd Snyder, Woolrich Black Label · Winter 2024 Ad Campaign

The Todd Snyder x Woolrich Black Label Winter 2024 ad campaign masterfully leans into an elevated alpine aesthetic, seamlessly blending heritage outerwear with contemporary high-fashion sensibilities. Through the lens of photographer Kenny Thomas, the campaign captures a rugged yet sophisticated spirit, set against the stark, breathtaking backdrop of a snow-covered mountain landscape. Under the creative direction of Todd Snyder and Phillip Gutman, the visuals evoke a sense of intentional exploration, where tactile knitwear and technical fabrics are presented with editorial minimalism. The project channels an adventurous narrative, featuring models Amanda Murphy, Anarcius Jean, and Silas Lutz Fabian as they traverse rocky summits and dense pine forests, perfectly embodying the transition from utilitarian mountain gear to luxury lifestyle apparel. Styled by Jim Moore, the collection displays a meticulous focus on texture—ranging from high-pile mohair and chunky cable knits to quilted puffer jackets—all while utilizing bright natural light to define the silhouettes against icy, high-altitude terrain. The imagery, enriched by macro shots of rugged hiking boots and intricate embroidery, highlights the interplay between heavy performance materials and refined design elements. Ultimately, this collaboration reinterprets classic winter staples, rooting the brand’s storied utility in a modern, aspirational context that feels both timeless and sharp, reflecting the high-end ethos of this iconic fashion partnership.