Todd Snyder x Woolrich Black Label
Winter 2024 Ad Campaign
Oct 2024
The Todd Snyder x Woolrich Black Label Winter 2024 ad campaign masterfully leans into an elevated alpine aesthetic, seamlessly blending heritage outerwear with contemporary high-fashion sensibilities. Through the lens of photographer Kenny Thomas, the campaign captures a rugged yet sophisticated spirit, set against the stark, breathtaking backdrop of a snow-covered mountain landscape. Under the creative direction of Todd Snyder and Phillip Gutman, the visuals evoke a sense of intentional exploration, where tactile knitwear and technical fabrics are presented with editorial minimalism. The project channels an adventurous narrative, featuring models Amanda Murphy, Anarcius Jean, and Silas Lutz Fabian as they traverse rocky summits and dense pine forests, perfectly embodying the transition from utilitarian mountain gear to luxury lifestyle apparel. Styled by Jim Moore, the collection displays a meticulous focus on texture—ranging from high-pile mohair and chunky cable knits to quilted puffer jackets—all while utilizing bright natural light to define the silhouettes against icy, high-altitude terrain. The imagery, enriched by macro shots of rugged hiking boots and intricate embroidery, highlights the interplay between heavy performance materials and refined design elements. Ultimately, this collaboration reinterprets classic winter staples, rooting the brand’s storied utility in a modern, aspirational context that feels both timeless and sharp, reflecting the high-end ethos of this iconic fashion partnership.
Lifestyle, Commercial
Natural light
Luxury Fashion Houses, Fashion
