Tissot

Tissot · Damian Lillard

Tissot features NBA athlete Damian Lillard in this commercial campaign, which leans into bold, low-key lighting and saturated color palettes. The imagery, captured by photographer Benjamin Lennox, utilizes chiaroscuro techniques to emphasize the detail of the watch against the subject's athletic physique and tattoos. The series of vertical portraits positions the timepiece as a central element through studio-based compositions. The use of dramatic red and blue lighting gradients creates a high-contrast aesthetic that differentiates the luxury watch brand within the fashion and sports space.