Tissot
Damian Lillard
Brand
ProjectDamian Lillard
Date
Apr 2024
Description
Tissot features NBA athlete Damian Lillard in this commercial campaign, which leans into bold, low-key lighting and saturated color palettes. The imagery, captured by photographer Benjamin Lennox, utilizes chiaroscuro techniques to emphasize the detail of the watch against the subject's athletic physique and tattoos. The series of vertical portraits positions the timepiece as a central element through studio-based compositions. The use of dramatic red and blue lighting gradients creates a high-contrast aesthetic that differentiates the luxury watch brand within the fashion and sports space.
Style
Vertical, Commercial
Color
Jet Black
Crimson
Context
Advertising Campaign
Associated creatives
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