Tiger of Sweden
Featured Tiger of Sweden projects
This week's top Tiger of Sweden projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Tiger of Sweden · Fall Winter 2025 Collection
Tiger of Sweden presents its Fall Winter 2025 collection through a series of editorial images that emphasize the brand’s focus on structured tailoring. Captured by photographer Billy Ballard, the campaign utilizes a muted monochrome palette and natural coastal landscapes to frame the garments against rugged terrain. The project leans into a clean, analogue-film aesthetic that highlights the textures of wool and leather. The series features models Sabine Glud, Sanggun Lee, and Unai Bartra in a variety of outdoor environments, ranging from rocky shorelines to tall-grass fields. Makeup artist Linda Andersson and casting director Monika Domarke collaborated on the production to achieve a consistent, atmospheric visual identity throughout the collection's release.
Project Tiger of Sweden · Tiger Of Sweden Wardrobe Foundation
Tiger of Sweden redefines the essence of modern tailoring with its latest Wardrobe Foundation project, a compelling exploration of contemporary formalwear that leans into the house's heritage of sleek, structural elegance. Through a series of sharp, deliberate portraits, the collection focuses on the transformative power of a well-cut suit, blending luxury fashion sensibilities with a refined, minimalist aesthetic. Photographer Thomas Cooksey captures this narrative through a technical lens, utilizing precise studio strobe setups to emphasize the fine fabric textures and clean, assertive silhouettes. Whether set against the stark, high-contrast drama of a low-key chiaroscuro background or the crisp, uncluttered clarity of high-key lighting, the imagery maintains a consistent sense of editorial rigor. Model Kaplan Hani anchors these frames, embodying a composed, serious elegance that highlights the versatility of the foundation garments. By pairing satin-lapel tuxedos with impeccably knotted ties and white dress shirts, the campaign strips away the superfluous to celebrate the geometry of professional menswear. The result is a body of work that reads as a masterclass in classic tailoring, where every stitch is showcased with intentionality. It is a sophisticated visual dialogue that effectively positions the Tiger of Sweden Wardrobe Foundation as an essential pillar for the modern individual seeking timeless, high-impact style in an increasingly cluttered fashion landscape.
Project Tiger of Sweden · Spring Summer 2026 Collection
The Tiger of Sweden Spring Summer 2026 Collection campaign marks a sophisticated return to the brand’s heritage of precision tailoring, masterfully documented through a series of high-contrast portraits and minimalist lifestyle shots. Captured by photographer Frida My, the project leans into a rigorous editorial minimalism that allows the architectural integrity of the garments to command center stage. By utilizing a controlled studio strobe environment alongside deliberate natural light, the imagery creates a cinematic tension, oscillating between sharp, graphic black-and-white studies and soft, directional color portraits. Model Gena Malinin embodies the collection’s duality, effortlessly transitioning from the rigid structure of a double-breasted suit to the tactile, relaxed elegance of textured linen and leather. Throughout the series, the styling by Jeanette Törnqvist emphasizes clean, understated details, ensuring that the focus remains on the interplay of shadow and form. The use of chiaroscuro lighting techniques adds a sculptural quality to the suiting, highlighting everything from the crispness of a lapel to the subtle grain of woven fabrics. This is a study in modern luxury fashion that feels both timeless and urgent, stripping away the superfluous to reveal a cohesive, highly polished narrative centered on silhouette, texture, and the quiet power of refined, contemporary design for the modern man.
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